Adelphi Agency uses this project profiler to help us determine the overall scope of your project and the technologies needed to implement it. Completing this profiler will also help you to prioritize your mission. Before beginning the “Project Profiler” you should be able to answer the following questions about your business in general:

1. “What do I want for my company or organization?”
2. “What are the short term and long term goals of my company?”
3. “How can a web site help accomplish my company’s goals?”

I. Background and Goals

Company 

·	What do you (or your company) do and which industry or market are you in?
·	Include contact information (and a description of the group who will be working on the project.) 
·	Who are the decision-makers? 

Project
 
·	What is a brief summary of your project?
·	What are the goals of your project?  (e.g., branding/identity reinforcement, improved access to information, direct sales, corporate communication, new social media initiative, etc.)
·	When do you wish to start or when must the project by be completed?
·	Describe any work that has been done toward designing or redesigning your new web site.
·	Discuss any identity/branding assets (logos, other artwork, and fonts) or issues. 

II. Audience, Content, and Functionality 

Audience

·	Who are your intended audiences (customers/clients/tribe members/followers)?
·	What key-word phrases would your followers use to find you in a Google search?

Content 

·	Where will create the content for your website (you, marketing director, Adelphi Agency)?
·	How often will content need to be added?
·	Who will update the content (you, Adelphi Agency)?

Functionality 

·	What do you want your website to do?  (e.g., sell things, make it easier for your customers to do business with you, solve a business problems, reinforce your company’s image, connect your Facebook, Twitter or other social media to your site, etc.)
·	Are there any special security issues? 
·	Are there other technical issues or limitations? 
·	Who will maintain the site contents? 
·	How will the site be served/hosted? 
(e.g., existing server space, our servers or other)
·	What is your long-term plan for the site? 
·	What Social Media Initiatives are you currently engaged in or need to begin for this project?

III. The Field Trip 

Features 

Find the three highest quality sites (more is better) on the Web that relate to your project in the following categories: 

•	Companies in a similar situation to yours (new company, new brand, established brand, etc.) 
•	Appeal to same target group of customers 
•	Colors, look-and-feel, user interface, layout
•	Your competitors' sites 
•	Functionality (things sites do for people)
•	what is your favorite site (for whatever reasons)